Marketing & Promotion
Sleaford BID's aim is to put Sleaford on the map as a retail and visitor destination and to improve the experience of the town who visit, live and work here. The BID wants to promote Sleaford and its businesses over a wide area to provide the competitive edge in the battle for customers, to increase footfall in the town, build customer loyalty and increase customer spend.
Since 2007 when the Business Improvement District started in Sleaford, a number of innovative initiatives and promotions have been delivered for the benefit of all the BID businesses. We aim to improve the trading environment through initiatives and projects which make the town more attractive, safer and more appealing to shoppers in the area.
Projects delivered include:
| A promotional bus campaign | An 'Indulge' food week |
| 16,000 printed business directories | Promotional stand at a large country show |
| Christmas trees provided for retailers | Hanging baskets for retailers |
| New planters for the town | Radio advertising campaigns |
| Christmas leaflet | Sponsoring town events |
| Hand illustrated 3D Maps | New signage |
| Printed vinyls installed on empty shop windows | Business training events held |
| An independent retailers event held | Support Fairtrade town campaign |
